Please browse through our collection of competitive intelligence white papers that will provide insight and tips on a variety of competitive marketing and sales strategies.
- Your customers are comparing you to your competitors. Learn how to use comparisons in your strategy development.
The Art of Competitive Comparisons
- Learn how to provide your sales teams with positioning strategy that will help beat the competition.
Messaging and Positioning – The Competitive Way
- Don’t let changing industry trends leave your business behind! This paper provides an overview of a process to track, classify, and respond to trends.
Identifying, Classifying, and Responding to Trends
- This white paper provides guidance for establishing a new top notch CI program. You can also use the ideas in it for improving an existing program as well.
10 Steps to a New CI Program
- Learn the 5 levels of the Compelligence Competitive Maturity Model and how to make your company more competitive.
Compelligence Competitive Maturity Model