Please browse through our collection of competitive intelligence white papers that will provide insight and tips on a variety of competitive marketing and sales strategies.
|White Paper Name||Summary|
|Creating Effective Competitive Positioning||Learn how to provide your sales teams with positioning strategy that will help beat the competition.|
|10 Steps to a New CI Program||This white paper provides guidance for establishing a new top notch CI program. You can also use the ideas in it for improving an existing program as well.|
|Compelligence Competitive Maturity Model||Learn the 5 levels of the Compelligence Competitive Maturity Model and how to make your company more competitive.|
|Identifying, Classifying, and Responding to Trends||Don’t let changing industry trends leave your business behind! This paper provides an overview of a process to track, classify, and respond to trends.|
|The Art of Comparison||Your customers are comparing you to your competitors. Learn how to use comparisons in your strategy development.|