Reminder: Webinar #3 This Wednesday!

Is it Positioning or Competitive Positioning?

In this third session, we will discuss Effective Positioning.  Studies have shown that 80 – 70% of marketing materials prove ineffective in practice for Sales Reps. 

Please join us this week:
Wednesday, Feb. 14
11:00AM PT/2:00PM ET
 

Click here to visit the Webinar overview page and download the calendar event, or use this attached .ics file.

Speakers:

  • Ed Allison, Founder
  • Dan Bruckner, Partner

Topics for the Audience-Centric Battle Card Design session:

  1. What is positioning vs. messaging?
  2. New Concept: competitive positioning…or is it?
  3. How to write an effective Competitive Positioning statement

We look forward to seeing you on Wednesday!

  


Compelligence Will be Attending the SCIP International Conference in Orlando, Florida!

Compelligence is excited to announce that we are officially signed on to sponsor the 33rd Annual SCIP International Conference and Exhibition!

The Annual SCIP International Conference will be taking place May 14-17 2018 at the Disney Coronado Springs in Orlando, Florida. The event gathers together senior-level Competitive Intelligence and Strategy executives and provides a platform for companies from a range of industries to discuss best practices, lessons learned, and the latest industry insights.

We look forward to seeing you at our booth!

To learn more about the event, visit their website.

#SCIPNEXTGEN18


Compelligence Weekly Webinar #3: Is it Positioning or Competitive Positioning?

Thank you to everyone who joined us for Webinar #2: Audience Centric Battle Card Design! In this third session, we will discuss Effective Positioning.  Studies have shown that 80 – 70% of marketing materials prove ineffective in practice for Sales Reps. In Webinar #3, we will be discussing how to position your marketing to be more effective. 

Please join us next week:
Wednesday, Feb. 14
11:00AM PT/2:00PM ET
 

Click here to go to the Webinar overview page and download the calendar event, or use this attached .ics file.

We look forward to seeing you next week!

  


Weekly Webinar #2 Highlights: Audience Centric Battle Card Design

Each week our founder and managing partner, Ed Allison, will lead a 15 minute best practices discussion around Competitive Sales Enablement. Thank you to all those who joined us!

This week, we discussed the importance of designing your Battle Card to fit the needs of your specific audience.

Speakers:

Ed Allison, Founder

Dan Bruckner, Partner

Topics for Audience Centric Battle Card Design this session:
  1. Internal Sales Team vs. Channel Partner content
  2. Battle Cards for different competitive industries
  3. Battle Cards access and delivery

To view the slides, click here.

To access the recording, click here.

To join us next week, click here to go to the webinar overview page and download the calendar event, or use this attached .ics file.

We look forward to seeing you next week!