Compelligence Weekly Webinar #4: Measuring your Battle Cards

Thank you to everyone who joined us yesterday for Webinar #3: Is it Positioning or Competitive Positioning! In this fourth session, Ed and Dan will discuss how to measure battle cards and assess your competition.

Please join us for the next session:
Wednesday, Feb. 21
11:00AM PT/2:00PM ET

Click here to go to the Webinar overview page and download the calendar event, or use this attached .ics file.

We look forward to seeing you next week!


Weekly Webinar #3 Highlights: Effective Positioning

Each week our founder and managing partner, Ed Allison, will lead a 15 minute best practices discussion around Competitive Sales Enablement. Thank you to all those who joined us!

This week, we discussed Effective Positioning, and how to position your marketing to be more effective.

Speakers:

  • Ed Allison, Founder
  • Dan Bruckner, Partner

Topics Discussed:

  1. What is positioning vs. messaging?
  2. New concept: competitive positioning…or is it?
  3. How to write an effective competitive positioning statement

To view the slides, click here.

To access the recording, click here.

To join us next week, click here to go to the webinar overview page and download the calendar event, or use this attached .ics file.

We look forward to seeing you next week!


Compelligence Will Be Speaking at the SCIP Conference in May!

Compelligence is excited to announce that we are one of the hand-selected sponsors who has been chosen to speak at the SCIP Conference in Orlando! The company’s founder, Ed Allison, will be speaking on Thursday, May 17. His presentation will be “Battle Cards to Business Strategy: How Systems Produce Results for CI”, and he will be discussing how the use of virtual agent-enabled systems produces business deliverables for multiple segments both internal & external to your organization.

The 33rd Annual SCIP International Conference taking place May 14-17 2018 at the Disney Coronado Springs in Orlando, Florida, gathers together senior-level Competitive Intelligence and Strategy executives and provides a platform for companies from a range of industries to discuss best practices, lessons learned and the latest industry insights. This years theme is Next Generation Intelligence.

To learn more about the event, visit their website.

We look forward to seeing you in Orlando! #SCIPNEXTGEN18 #CI


Reminder: Webinar #3 This Wednesday!

Is it Positioning or Competitive Positioning?

In this third session, we will discuss Effective Positioning.  Studies have shown that 80 – 70% of marketing materials prove ineffective in practice for Sales Reps. 

Please join us this week:
Wednesday, Feb. 14
11:00AM PT/2:00PM ET
 

Click here to visit the Webinar overview page and download the calendar event, or use this attached .ics file.

Speakers:

  • Ed Allison, Founder
  • Dan Bruckner, Partner

Topics for the Audience-Centric Battle Card Design session:

  1. What is positioning vs. messaging?
  2. New Concept: competitive positioning…or is it?
  3. How to write an effective Competitive Positioning statement

We look forward to seeing you on Wednesday!

  


Compelligence Will be Attending the SCIP International Conference in Orlando, Florida!

Compelligence is excited to announce that we are officially signed on to sponsor the 33rd Annual SCIP International Conference and Exhibition!

The Annual SCIP International Conference will be taking place May 14-17 2018 at the Disney Coronado Springs in Orlando, Florida. The event gathers together senior-level Competitive Intelligence and Strategy executives and provides a platform for companies from a range of industries to discuss best practices, lessons learned, and the latest industry insights.

We look forward to seeing you at our booth!

To learn more about the event, visit their website.

#SCIPNEXTGEN18


Compelligence Weekly Webinar #3: Is it Positioning or Competitive Positioning?

Thank you to everyone who joined us for Webinar #2: Audience Centric Battle Card Design! In this third session, we will discuss Effective Positioning.  Studies have shown that 80 – 70% of marketing materials prove ineffective in practice for Sales Reps. In Webinar #3, we will be discussing how to position your marketing to be more effective. 

Please join us next week:
Wednesday, Feb. 14
11:00AM PT/2:00PM ET
 

Click here to go to the Webinar overview page and download the calendar event, or use this attached .ics file.

We look forward to seeing you next week!

  


Weekly Webinar #2 Highlights: Audience Centric Battle Card Design

Each week our founder and managing partner, Ed Allison, will lead a 15 minute best practices discussion around Competitive Sales Enablement. Thank you to all those who joined us!

This week, we discussed the importance of designing your Battle Card to fit the needs of your specific audience.

Speakers:

Ed Allison, Founder

Dan Bruckner, Partner

Topics for Audience Centric Battle Card Design this session:
  1. Internal Sales Team vs. Channel Partner content
  2. Battle Cards for different competitive industries
  3. Battle Cards access and delivery

To view the slides, click here.

To access the recording, click here.

To join us next week, click here to go to the webinar overview page and download the calendar event, or use this attached .ics file.

We look forward to seeing you next week!


Announcing the start of the Compelligence Weekly Webinar Series!

Compelligence Weekly Webinar #1
Effective Battle Card Design

Announcing the start of our Weekly Webinar Series!

Each week our founder and managing partner, Ed Allison, will lead a 15 minute best practices discussion around
Competitive Sales Enablement

Enabling our Sales Teams with effective, accurate and current Competitive Intelligence is a complex task.  Each week we will go over some proven best practices to give your sales teams the help they need closing competitive deals.

Our topic for the first several sessions of the series will be:   Battle Cards
1/31/18 – Week #1:  Effective Battle Card Design
2/07/18 – Week #2:  Audience-Centric Battle Card Design
2/14/18 – Week #3:  Is it Positioning or is it Competitive Positioning?
2/21/18 – Week #4:  Measuring your Battle Cards

Please join us each Wednesday starting next week:
Wednesday, Jan. 31
11:00AM PT/2:00PM ET
 

Click here to go to the Webinar overview page and download the calendar event, or use this attached .ics file.  

Speakers:  

  1.  Ed Allison, Founder

  2.  Dan Bruckner, Partner

Topics for Effective Battle Card Design This Session:

  1.   Internal Sales Team vs Channel Partner content

  2.   Battle Cards for different competitive industries

  3.   Battle Cards Access & Delivery

We look forward to seeing you next week!

Thank you for your time,
All of us here at Compelligence


Event Today! Don’t miss the “Post Dreamforce Win more Competitive Deals Webinar and GoPro Drawing”

It’s easy!  At 9:00 PST / 12:00 EST just click here!

Join the Compelligence team to discuss the top questions received at Dreamforce 2017 and to review the top trends for 2018.

Finally, for those of you got your badge scanned, we will be drawing the Go Pro 5 during our talk!

Please join us one week from today:
Monday, Nov. 20
9:00AM Pacific/Noon Eastern

Click here to go to the Webinar overview page and download the calendar event

Speakers:
1. Ed Allison, Founder
2. Dan Bruckner, Partner
3. Nicholas Ong, Analyst

Topics:
1. Top questions at Dreamforce on how to Win More Competitive Deals in 2018.
2. Win/Loss Processes to improve your learnings
3. Drawing for Go Pro!

We look forward to seeing you next week!

Thank you for your time,
All of us here at Compelligence

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