Weekly Webinar #3 Highlights: Effective Positioning

Each week our founder and managing partner, Ed Allison, will lead a 15 minute best practices discussion around Competitive Sales Enablement. Thank you to all those who joined us!

This week, we discussed Effective Positioning, and how to position your marketing to be more effective.


  • Ed Allison, Founder
  • Dan Bruckner, Partner

Topics Discussed:

  1. What is positioning vs. messaging?
  2. New concept: competitive positioning…or is it?
  3. How to write an effective competitive positioning statement

To view the slides, click here.

To access the recording, click here.

To join us next week, click here to go to the webinar overview page and download the calendar event, or use this attached .ics file.

We look forward to seeing you next week!

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