Reminder: Webinar #3 This Wednesday!

Is it Positioning or Competitive Positioning?

In this third session, we will discuss Effective Positioning.  Studies have shown that 80 – 70% of marketing materials prove ineffective in practice for Sales Reps. 

Please join us this week:
Wednesday, Feb. 14
11:00AM PT/2:00PM ET

Click here to visit the Webinar overview page and download the calendar event, or use this attached .ics file.


  • Ed Allison, Founder
  • Dan Bruckner, Partner

Topics for the Audience-Centric Battle Card Design session:

  1. What is positioning vs. messaging?
  2. New Concept: competitive positioning…or is it?
  3. How to write an effective Competitive Positioning statement

We look forward to seeing you on Wednesday!


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