Is it Positioning or Competitive Positioning?
In this third session, we will discuss Effective Positioning. Studies have shown that 80 – 70% of marketing materials prove ineffective in practice for Sales Reps.
Please join us this week:
Wednesday, Feb. 14
11:00AM PT/2:00PM ET
- Ed Allison, Founder
- Dan Bruckner, Partner
Topics for the Audience-Centric Battle Card Design session:
- What is positioning vs. messaging?
- New Concept: competitive positioning…or is it?
- How to write an effective Competitive Positioning statement
We look forward to seeing you on Wednesday!