Do you know the route from Collecting Competitive Data to Winning Deals?
Getting from “collecting competitive intelligence” to “an effective competitive sales process” can be a bumpy road with many potholes and hazards along the way if you don’t have a good roadmap. Fortunately, there is help for you!
Please join us on Wednesday, April 22nd at 9:00 am PDT for a free informative 45-minute webinar on how to turn your competitive intelligence into intelligent sales tools! The panelist of speakers includes Ellen Naylor from The Business Intelligence Source, Mitch Emerson from Compelligence, and Dean Davison from Forrester Research. They will take you down a path that starts with showing you how you can be more effective at collecting competitive intelligence that will help your sales teams win more deals. The next stop on the journey will teach you how to transform that data into competitive sales guidance that your sales teams can customize for each of their unique deals. You’ll finish the trip with ideas on how to reframe your data into customer terms that will add impact your sales discussions.